Tesla’s Design Boss Sent Model S Plaid Signature #001 Straight To Unplugged Performance, But Not For Tuning

  • Franz von Holzhausen owns the Tesla Model S Plaid Signature #001.
  • The Tesla design chief took the special EV to Unplugged Performance.
  • The sedan received paint protection, ceramic coating, and window tints.

Franz von Holzhausen has run Tesla’s design studio since 2008, and most of what people picture when they see a Tesla came off his desk. The Model S is one of those cars, so it makes sense that he took delivery of the definitive version, the Plaid Signature Edition, chassis number #001, the one at the very front of the production line.

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Before settling in with the car that closes out the Model S story, he drove it to Unplugged Performance in California. The tuner is better known for wheels, brakes, wraps and body kits, but detailing sits on the menu too, and that’s what he was there for. The bodywork he drew more than a decade ago stayed exactly as it left the factory. What he wanted was for it to stay that way.

Preserving His Own Handiwork

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Unplugged Performance

While the car was brand-new, the first step was a thorough chemical decontamination wash to remove bonded fallout, iron particles, and transport residue picked up before delivery. Once prepared, the Auto Spa team disassembled parts of the exterior so the film could be applied without a visible seam anywhere.

According to Unplugged Performance, paint protection film acts as a physical barrier that absorbs stone chips, scratches, and minor wear, shielding the factory paint underneath. For Signature Edition #001, that was only the starting point.

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Unplugged Performancean

Following careful inspection under dedicated lighting, technicians coated every panel and trim piece with a full ceramic treatment. The extra layer adds hydrophobic properties that repel dirt and make washing easier, while deepening the gloss of the paintwork.

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Finally, the team covered all glass surfaces with a window film that blocks 99% of ultraviolet radiation and 98% of infrared heat. That keeps the interior out of the worst of the Californian sun, so it should still look new years from now.

The Tesla Model S Plaid Signature Edition arrived earlier this year as a farewell special for the long-running nameplate. Production is capped at 250 units, offered by invitation to select customers at $159,420 apiece.

More: Tesla Tuner Dares You To Break Their New Wheels

As with the regular Plaid, the Signature Edition uses the tri-motor setup producing 1,020 hp (761 kW / 1,034 PS), with a handful of unique touches on top. Chief among them is the Garnet Red finish, paired with gold emblems, special badging, and 21-inch Velarium wheels with gold calipers over carbon-ceramic brakes. Inside there’s white Alcantara upholstery, a yoke steering wheel, and Signature branding.

This isn’t the first time von Holzhausen has handed a personal car to Unplugged Performance. Years earlier, he had his Model 3 fitted with coilover suspension, sway bars, adjustable suspension arms, and carbon-ceramic brakes, again leaving the bodywork alone.

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Unplugged Performance


The Auto World

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