Bentley Embraces Annual Product Drops With New Bespoke Series
Bentley has introduced the new Bespoke Series by Mulliner. It’s a collection of special editions that will be released annually. First product drop includes 100 GT S variants with unique paint. Bentley is launching a collection of special editions, which will be released annually. It’s known as the Bespoke Series by Mulliner and the first batch includes 100 units based on the Continental GT S and GT S Convertible. Billed as “highly curated limited-edition cars,” the Bespoke Series is embracing a seasonal release schedule to drum up sales and mimic a “luxury fashion house.” While the latter sounds like marketing hyperbole, the brand said designers will analyze emerging cultural trends as well as forecast color preferences. More: Bentley’s New GT S Can Drift, Roar, And Drive 50 Miles Without Gas Despite being known for personalization , the first Bespoke Series will be offered in six colors. Thes...