Ford Sales Plummet Nearly 14% Even With Employee Pricing For Everyone
Ford and Lincoln had a bad May as both brands posted big declines. Following the death of the Escape, Ford sales dropped 13.3%. Every Lincoln model posted declines, leading to a 20.5% drop. Ford’s first quarter sales fell 8.8%, so the company brought back employee pricing for all on May 1. The offer runs through July 6 and consumers can save around $2,000 on a number of models including the Bronco, Bronco Sport, and Mustang. Unfortunately for Ford, the incentive isn’t working as combined May sales tumbled 13.6% compared to a year ago. The automaker sold 190,828 vehicles last month, which was down 30,131 units from 2025. More: Ford’s F-150 Supply Cratered 40% And GM Smells Blood The drop can largely be blamed on Ford’s own decisions as sales of the discontinued Escape plunged 80.3% to 3,427 units. It’s also worth noting, once again, that Escape buyers aren’t migrating to the Bronco Sport as sales of ...