Ram Drops “Angry” Truck Design As It Moves Toward A More Futuristic Look
Ralph Gilles says the next Ram will take a fresh approach to design. Maserati is pivoting into a tech-led design lab chasing ideas. SUV fatigue grows as the automaker refocuses on simpler cars. Stellantis design chief Ralph Gilles is thinking well beyond the next facelift, sketching out how all 14 brands might evolve in the years ahead. His roadmap includes futuristic Ram trucks, a “complete pivot” for Maserati, and a clearer sense of identity for the group’s European marques. Focusing first on North America, Gilles offered a blunt take on today’s full-size trucks. Speaking to Car Design News , he took aim at what he sees as overly aggressive styling, calling out the “angry” and “super exaggerated” faces of new GM models and even the Tesla Cybertruck, while questioning whether buyers genuinely connect with that look. More: Ram Dealers Got A First Look At New Dakota And They Didn’t Hold Back Ram, it seems, plans to head in a different direction. The next generation, al...