Hyundai Realizes Its Models Don’t Look Related
Hyundai plans more consistent styling across future models. Brand says designs will match without becoming identical. European lineup to include more electrified versions by 2027. Hyundai’s current lineup reads like a design studio experiment, with each model carving out its own visual identity. Look across the range and you might assume the cars come from entirely different brands, given how distinct they appear. However, the Korean automaker says that is about to change. Moving forward, it plans to make its models more cohesive, though without adopting a cookie-cutter philosophy like some rivals. Read: Hyundai’s Smallest Ioniq Looks Like A Veloster From Outer Space The company describes its existing approach as “chess pieces,” where each car stands apart yet shares subtle styling cues that tie the lineup together, such as pixel-style lighting signatures. One of its latest designs , the new Concept Three, leans heavily into that individuality. Sharper Cohesion Wit...