Posts

Mercedes’ Future Looks More Convincing When Mercedes Stops Designing It

Image
Independent designer creates a sleek Mercedes concept. The exterior design draws inspiration from the ’90s era. The premium cabin features physical dials and controls. Mercedes design is having a moment, and not a good one. The electric era has not flattered the brand’s studio, where pebble-shaped sedans and wall-to-wall screens have landed flat with buyers. Independent designer Lukas Wochinger has put forward an alternative. His digital concept marries quieter exterior surfacing with a cabin built around analogue dials and proper switchgear. Wochinger is not a hobbyist with a render engine. He was Lead Exterior Designer at NIO from 2021 to 2025, which means he has spent the past few years thinking seriously about what a premium EV ought to look like. More: Mercedes Just Lost The Man Who Shaped Its Entire Design Language For Nearly 30 Years The Munich-based designer published a set of high-fidelity renders on LinkedIn. The...
Post a Comment
Read more

2.6 Tons Of Defender Trophy Crossed A Log Bridge We Built Ourselves

Image
Win on Sunday, Sell on Monday. That was an age-old marketing phrase that has seemingly formed the backbone of motorsport around the world. Because no matter how much the idealistic blurbs like to romanticize the idea of manufacturers spending endless amounts of cash, all in an attempt to best your competition purely for the love of racing, the truth of the matter is that no fiscally responsible entity would greenlight a project without sound marketing backing. But traditional, wheel-to-wheel racing isn’t the only way to demonstrate a vehicle is as good as they say it is. Sure, the glitz and glamour of the track are hard to ignore. And in a digital age, there are myriad ways to generate buzz around any project. But things weren’t so simple before the Internet. And, if you’re Land Rover, a brand built on the idea of go-anywhere capability, there are physical limitations to what you can actually enter in motorsports. Review: The 2026 Land Rov...
Post a Comment
Read more