A 16-Year-Old Mitsubishi Nearly Outsold The Brand’s Entire Lineup Combined
Mitsubishi’s oldest SUV nearly doubled its sales in the first quarter. The Outlander Sport dates back to 2010 and has had three facelifts. Newer Outlander and Outlander PHEV both lost nearly half their buyers. Car buyers don’t always follow logic, and Mitsubishi’s latest sales figures prove it. Demand for the aging Outlander Sport has surged across the US this year, even as interest in the larger, far more competent and modern Outlander continues to slip. It’s an odd reversal, especially when the latter is easily the brand’s strongest offering. Read: Toyota’s Most Forgettable SUV Outsold Mitsubishi’s Entire Lineup In the first three months of the year, Mitsubishi moved 12,076 Outlander Sport models, marking a massive 74.8% jump from the 6,910 sold in Q1 last year. It’s not just a rebound, either. This is the model’s best opening quarter since 2021, when sales hit 15,356 units. Since then, the numbers had steadily dropped to 3,707 in Q1 2022, 4,613 in Q1 2023, and 4,569...