Sad News, Scotty Kilmer Has Died Again

  • Scotty Kilmer uses alarmist lingo to garner attention.
  • That strategy now appears to be losing some force.
  • Channel shows the potential pitfalls of such strategies.

Spend a few minutes scrolling through Scotty Kilmer’s YouTube page, and you would think the man, bless his heart, has burned through all nine lives. And then found a few spares. “RIP” splashed across thumbnails. “Bye” boldly stamped all over the place. “I’m shutting down the Scotty Kilmer Channel.” It looks less like a video archive and more like a farewell tour that never quite ends.

“I’m leaving Youtube.” “I won’t be recovering from this.” and “A sad day for Scotty Kilmer viewers,” are just a few of the video titles. That doesn’t even get into headlines like “Tesla just bought Toyota,” and “Subaru is no longer going to be sold in America.”

In one screenshot alone, four different videos feature “RIP” in the lead image. Scroll down, and you’ll find more. Lots more. Five months ago, “Bye.” Six months ago, Kilmer released two videos, both with the title “Sad News for Scotty Kilmer Viewers.” The pattern isn’t so much repeating as it is foundational to the channel. So what, exactly, has this approach delivered for Mr. Kilmer?

When The Algorithm Sets The Tone

Clickbait isn’t new. YouTube’s algorithm rewards urgency, fear, and outrage. Creators respond accordingly. Sometimes you really should blame the game, not the player. The trouble is that when every upload signals the end of the world, or in this case the end of the channel and the creator, the impact starts to wear thin. And based on publicly available data, Scotty’s channel might actually say “bye” sooner rather than later, no matter what Kilmer names his videos.

By The Numbers

SocialBlade uses publicly available API data to track things like subscriber count, total views, upload frequency, and more. What it’s found for Mr. Kilmer is that viewership is solid, but the curve is getting flatter. From April of 2023 until now, he’s added one million subscribers in total. That sounds amazing initially, but over the last year, he’s only seen 130,000 new subscribers.

Sad News, Scotty Kilmer Has Died Again

Since April of 2023, monthly views have grown from 2.3 billion to 3.1 billion, but again, we see the channel losing steam if we just look at the last year. During that time, monthly views grew by 140,162,939. Again, that’s a solid figure, but it’s a small percentage compared to previous performance. In other words, the clickbait headlines and title cards might not be achieving what Kilmer hopes they will, at least not to the same degree.

At the same time, it’s worth noting that over the years, Mr. Kilmer has successfully simplified and translated important car information to the general non-car-loving public for years. As of this writing, SocialBlade says he ranks 16th among automotive channels, which is genuinely impressive.

More: What’s The Most Annoying Thing About YouTube Car Reviewers?

Despite slowing subscriber counts, an endless goodbye tour, and sensationalized headlines, he’s keeping his head far above where most car YouTubers play. Clickbait or not, the approach continues to keep him relevant to a loyal slice of the audience. For now, that’s more than many creators can claim.

Sad News, Scotty Kilmer Has Died Again

The Auto World

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