WRX Sales Hit A Record Low, While A Discontinued Model Went Up Double Digits
- Subaru WRX sales dropped 41.2 percent from the year prior.
- Killing the entry-level WRX Base likely hurt overall demand.
- Subaru’s electric Solterra fell 13.9 percent in annual sales.
The current Subaru WRX has its fans, and rightfully so, offering a solid option for buyers after a performance-focused sedan at a reasonable price. But newly released sales data show that demand collapsed last year, recording its worst year ever and suggesting that the model’s momentum may be fading fast.
Through 2025, Subaru sold 10,930 WRXs in the United States. That’s a 41.2 percent drop from the 18,587 units sold in 2024, which had already marked a sharp decline from the 24,681 sold in 2023. Over just two years, WRX sales in America have fallen by 55.7 percent and so far, there’s little sign of a turnaround.
Read: Subaru Kills Entry-Level WRX And Hikes Prices For 2025
Subaru hasn’t explained why sales have fallen by such a significant extent, but likely contributing to the lower demand was its decision to kill off the entry-level Base trim for the 2025 model year. The Base model, previously priced from $32,735, had been popular among those looking for a reasonably-priced model to build on and start modifying.
Subaru US Sales December
In 2025, the WRX lineup started at $35,750 for the Premium trim. From there, prices climbed to $40,130 for the Limited, and topped out at $45,705 for the WRX tS and WRX GT. All variants are powered by the same 2.4-liter turbocharged flat-four, producing 271 horsepower and 258 lb-ft (349 Nm) of torque.
While the mechanicals remain familiar, the shift in pricing and packaging may have alienated budget-conscious buyers, especially those who once saw the WRX as a tuner-friendly bargain. The absence of a low-cost model left a gap that some shoppers likely weren’t willing to bridge.
Solterra Decline
Despite the WRX having a rather awful year, it still managed to outsell the Solterra. Subaru’s all-electric crossover, which is essentially just a rebadged version of the Toyota bZ (formerly the bZ4x), remains a small seller for the Japanese brand. Last year, just 10,715 were sold, a 13.9 percent decline from the 12,447 sold in 2024.
By comparison, sales of the Crosstrek rose 5.5 percent to 191,724, while Forester sales remained relatively stable with 175,070 sold. However, deliveries of other important Subaru models did falter. For example, Impreza sales were down 10.9 percent, Outback sales fell 6.6 percent, BRZ sales dropped 13.8 percent, and 21.1 percent fewer Ascents were sold in 2025.
Interestingly, Legacy sales rose 13.4 percent despite the model being discontinued, with the final unit rolling off the line in September. It was one of only two Subaru models to post a sales increase, and the only one to do so in double digits.
Subaru as a whole didn’t make it through the year unscathed. U.S. sales across the brand fell to 643,591 units in 2025, a 3.6 percent decline from the year before. It’s not a drastic drop, but it does reflect a changing market, where even long-steady models are facing more uncertain ground.
Subaru USA 2025 Sales
The Auto World
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