BMW Isn’t Giving Up On Wild Designs Just Yet
BMW’s new iX3 returns to simpler, more timeless styling. Neue Klasse design favors long-term appeal and clarity. Company will still offer expressive models alongside the shift. BMW has taken its fair share of hits over the years for its design choices, sometimes deserved, often divisive. The critique has been relentless, especially as its signature styling veered further from the restrained elegance of earlier decades. But things are shifting. As the brand enters its Neue Klasse era, it’s leading with a second-generation iX3 that still stands out, but this time in a way that seems to be turning fewer stomachs. Also: BMW Turns Down The Design Drama And Turns Up Its Love For Sedans And Wagons The iX3 maintains a distinctive silhouette, yet manages to sidestep the more polarizing traits seen elsewhere in the lineup. Its look remains recognizably BMW, but with a sharper eye for proportion and detail. However, the Neue Klasse philosophy doesn’t mean BMW is abandoning its s...