Nissan Z Smokes Toyota Supra, Sells Five Times More In Q1

  • Nissan just kicked off the start of 2025 with some positive sales figures across the board.
  • Overall, Nissan Group is up 5.7% in overall sales despite two fewer days available to sell on.
  • Surprisingly, Z sales up 221% in the first quarter, outpacing Toyota Supra by a wide margin.

If any automaker could use a streak of good news right now (aside from Tesla, obviously), it’s Nissan, and for once, it might actually be getting some. As first-quarter results roll in, the numbers are offering a rare dose of optimism.

Not only did the company post a respectable year-over-year increase in sales, but its latest models are picking up momentum. Somewhat unexpectedly, leading that charge is the Z, which looks to be on track for a personal best—provided it can maintain its current pace.

More: These Are America’s Best-Selling Sports Cars of 2024

The Z is, in fact, flying off the shelves. Nissan moved 2,154 units in the first three months of the year, a huge jump from just 671deliveries during the same period last year. That’s not only a big improvement, it also easily outpaces Toyota’s GR Supra, which managed just 421 sales in the same window. Even more impressive, the Z alone has outsold the combined total of Toyota’s GR Supra and GR 86, which together reached only 1,561 units.

That would be an absolutely wild figure considering that Nissan sold just 3,164 Zs throughout all of 2024. It’s already topped its total from 2023, too. That year, it sold just 1,771 Zs. That said, tariffs and production limits are likely to slow things down between now and 2026. But for now, Nissan’s not just relying on the Z to carry the load.

NISSAN Z vs. TOYOTA SUPRA
MODEL Q1-25 Q1-24 Diff. %
Toyota GR Supra 421 484 -13%
Nissan Z 2,154 671 +221%
SWIPE

Several of its other models are posting strong numbers, too. The Kicks is up 84.8 percent, the Murano is up 84.1 percent, and the Versa, Sentra, Altima, and Leaf have all posted gains. Overall, car sales are up 45.1 percent, jumping from 78,557 in Q1 2024 to 113,995 this year. Interestingly, it was the car segment that really bolstered Nissan’s sales, as truck sales were down 12.7 percent overall.

Infiniti Falters, With One Exception

Infiniti, Nissan’s luxury brand, continues to drift further from sedans in favor of SUVs, but that shift hasn’t done much to stop the bleeding. Overall sales for the brand were down 5.3 percent, and every model posted a decline, aside from one. That outlier was the QX80, which saw a 64.3 percent bump from 2,473 sales last year to 4,064 sales in the first three months this year.

Read: Nissan’s New CEO Pledges Four Or More Sports Cars To Reignite Enthusiast Passion

Still, when you roll Infiniti’s numbers into the total, the broader Nissan Group is up 5.7 percent year-over-year. That’s a solid gain, and one the automaker will be hoping to build on in the quarters ahead.

NISSAN US SALES
MODEL Q1-25 Q1-24 Diff. %
Nissan Total 253,920 238,831 6%
Versa 19,130 7,474 156%
Sentra 54,536 40,081 36%
Altima 35,809 28,583 25%
Maxima 11 529 -98%
LEAF 2,323 1,142 103%
Z 2,154 671 221%
GT-R 32 77 -58%
Total Car 113,995 78,557 45%
Kicks 25,365 13,724 85%
Frontier 14,481 19,744 -27%
Titan 1,556 4,145 -62%
Pathfinder 19,661 19,012 3%
Armada 3,910 3,977 -2%
Rogue 62,102 90,804 -32%
Ariya 4,148 4,142 0%
Murano 8,702 4,726 84%
Total Truck 139,925 160,274 -13%
N.A. Production 218,741 198,025 10%
Car 111,809 77,809 44%
Truck 106,932 120,216 -11%
Import 35,179 40,806 -14%
Car 2,186 748 192%
Truck 32,993 40,058 -18%
SWIPE
INFINITI US SALES
MODEL Q1-25 Q1-24 Diff. %
Infiniti Total 13,165 13,904 -5%
Q50 406 1,397 -71%
Q60 0 37 -100%
QX50 2,066 2,569 -20%
QX55 850 1,095 -22%
QX60 5,779 6,333 -9%
QX80 4,064 2,473 64%
Total Car 406 1,434 -72%
Total Truck 12,759 12,470 2%
SWIPE

The Auto World

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