WRX Sales Hit A Record Low, While A Discontinued Model Went Up Double Digits
Subaru WRX sales dropped 41.2 percent from the year prior. Killing the entry-level WRX Base likely hurt overall demand. Subaru’s electric Solterra fell 13.9 percent in annual sales. The current Subaru WRX has its fans, and rightfully so, offering a solid option for buyers after a performance-focused sedan at a reasonable price. But newly released sales data show that demand collapsed last year, recording its worst year ever and suggesting that the model’s momentum may be fading fast. Through 2025, Subaru sold 10,930 WRXs in the United States. That’s a 41.2 percent drop from the 18,587 units sold in 2024, which had already marked a sharp decline from the 24,681 sold in 2023. Over just two years, WRX sales in America have fallen by 55.7 percent and so far, there’s little sign of a turnaround. Read: Subaru Kills Entry-Level WRX And Hikes Prices For 2025 Subaru hasn’t explained why sales have fallen by such a significant extent, but likely contributing to the lower demand...